The rise in the consumption of energy beverages is what is behind the increase in product sales. The off-trade segment dominated the global market in 2021. ![]() The demand for organic energy drinks has been greatly influenced by this scenario. Due to worries about highly processed, artificial chemicals as well as the side effects of pesticides and antibiotics, more and more health-conscious consumers are choosing organic products over conventional ones. Since people often believe that organic drinks include more nutrients and antioxidants than conventional ones, the organic segment is predicted to grow at a faster CAGR throughout the forecast period. Because conventional beverages provide a greater profit per square inch of shelf space than organic drinks, retailers tend to choose conventional drinks over natural compounds. In addition, due to different ingredients, conventional drinks are often less expensive than their organic counterparts. ![]() Consumer awareness of the advantages of functional beverages made from organic ingredients is still quite low in the emerging organic business. Over the forecast period, the expansion of the conventional category is anticipated to be aided by consumers' lack of awareness of organic products. The conventional sector dominated the global market in 2021. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. By Distribution Channel, the market is segmented into Store Based Retailers, and Non-Store Retailing. By Packaging, the market is segmented into Cans, Bottles, and Others. By Ingredients, the market is segmented into Taurine, Caffeine, Guarana, Vitamin B, L-Carnitine, Antioxidants, Others. By Application, the market is segmented into Before Exercise, Recovery, During Exercise. By Type, the market is segmented into Organic, and Inorganic. By Product Type, the market is segmented into Alcoholic, and Non-alcoholic. Global Energy Drinks market is segmented on the basis of Product Type, Type, Application, Ingredients, Distribution Channel, Packaging, and region. Although there will be a global increase in the demand for these drinks, which will raise market share and propel the market growth during the anticipated period. The demand for natural and organic drinks has significantly increased over the past several years as a result of the restrictions placed mostly on non-organic energy drinks. A higher intake of these drinks, according to the research report, may raise blood pressure and increase the chance of heart electrical abnormalities. The risks associated with increased energy drink consumption, such as consumer concerns about weight gain and general health, as well as the high sugar content, caffeine derived from synthetic sources, artificial ingredients, and additives associated with traditional energy drinks, present a challenge for some suppliers and restrain the growth of the global market. The higher carbohydrate and caffeine content of energy drinks is what causes athletes, health-conscious customers, and sportsmen to consume them at higher rates. In addition, as athletes and health-conscious customers drink these drinks to boost their performance and endurance, the demand for these beverages rises. The surge in demand for non-carbonated energy drinks, rising disposable income, urbanization, and health consciousness are some of the other reasons driving the global market. Subsequent business research showed that the market for low-calorie beverages had experienced significant development. For instance, Red Bull increased the number of sugar-free SKUs it offered. Players are using a variety of tactics to maintain consumer interest. Interest among consumers is growing in tastes, sugar-free products, diets, zero-calorie options, and natural and organic options. ![]() Additionally, there is a growing market demand for these drinks formulated with more natural ingredients and less sugar. Additionally, the North American millennial and Hispanic populations' increased consumption is a big driver of the global market. The rise in customer demand for novel and thrilling flavour experiences as well as the adoption of trends like health and naturalness are some of the reasons why the energy drink industry has become one with the quickest rate of expansion. Global Energy Drinks Market size was valued at USD 86.64 billion in 2021 and is poised to grow from USD 93.84 billion in 2022 to USD 177.58 billion by 2030, growing at a CAGR of 8.3% in the forecast period (2023-2030).
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